Publishing content on a blog continues to be more influential than using social media platforms alone. It is similar to putting a human face on your brand which helps to differentiate you from your competition and helps educate prospects and clients.
Here are 5 reasons that show the importance of business blogging:
- Foundation of All Social Media Activities
A blog allows you to create a place where all of your work is stored. A blog also allows you to build a stronger picture of who you are. It is true that most people will meet you through other places; Twitter, Facebook, and LinkedIn for example, but if they like what they read on these platforms, they will most likely follow you back to your blog and find out more about who you are.
- Build Your Brand as an Expert
Bloggers don’t focus on themselves. They turn their focus towards publishing educated articles that put their true talents and knowledge on display. Being an expert does not translate into talking about yourself. If this occurs, your efforts will most likely backfire on you. It is well known, that in blogging as in real life, the more you talk about yourself the less people want to follow you.
- Build Trust
People are becoming more skeptical each day. They are especially skeptical about marketing messages found on the Internet. A blog with consistent, truthful and helpful content will allow you to build strong trust among your followers. Be patient and persevere because the time you put into your blog will outlast the ones who don’t.
- Exercise Your Creativity
Some might wonder why creativity is so important in the business world, but the answer is quite simple: in virtually any field, the most creative will enjoy the most success. Ultimately, blogging will lead to growth as you begin to learn more about yourself, your audience and the world around you. This will then help lead to further creativity and profitability for your company.
- Proven Marketing Strategy
Blogging has been proven to be a successful marketing tool for businesses. It is quite amazing to see that some people would ignore what has worked for so long and instead run off to the latest social media fads. A combination of social media and blogging will be the best option for any type of business.
We hope these five points have helped highlight why blogging can be a very effective marketing strategy for virtually any business. Keep an eye out for two more articles coming on this topic.